Coyote

10 grove

ALLURE / 10 grove

A Start-up’s Success Journey to Extremely Narrow and Targeted Business- Home Goods

10 Groves originally a high-end B2B home goods company found opportunity in extremely narrow and targeted B2C business model. One thing that differentiate 10 Groves from the rest competition is the ability to deliver exclusively high-quality products on time and in budget.

The client approached us with lots of ideals and very little data, with ample of experience in home goods industry segment we decided to start with a robust strategy so the final product does not deviate from the expected.

Problems

  • A start-up with absolutely no historical data and KPI’s to evaluate.
  • A very niche market with consolidated competition
  • Complex inventory management owing to extremely personalised and customised product line
  • Set up a distinctive brand image with a commerce solution that offers high-end customer service, intuitive UI/UX and creative marketing strategies

Solution

  • A Unified Omnichannel Magento Commerce Solution
  • High end product customization to cover larger audience base
  • Intuitive UI/UX that effectively portray high end nature of the brand
  • Shipping fulfilment with third party integration for a transparent business flow
  • Magneto pulse extension to set up effective product marketing in the form of rewards, subscription service and loyalty programs

Outcome

Allured Commerce solution helped the brand by not just limiting them with a platform that create product line-up but a platform that gave them flexibility to discover a business model and not just let them stuck as a conventional b2c ecommerce portal.

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