Crosley’s site lacked interaction between its furniture and electronics lines, limiting cross-selling opportunities and customer awareness. The user journey was fragmented, with browsing and checkout experiences falling short of the brand’s dynamic D2C and B2B potential.

Allure customized Adobe Commerce to unify Crosley’s digital experience. A robust cross-selling system was implemented, along with advanced UX enhancements and sales management tools—bridging product categories and creating a seamless journey for shoppers across both verticals..

Crosley achieved a 219% sales boost through a unified platform that improved UX, streamlined backend operations, and supported brand synergy. Enhanced SEO, marketing readiness, and customization tools empowered growth across B2B and D2C, reinforcing the brand’s digital edge.