Duplin Winery wanted to showcase its rich heritage, sweet wine expertise, and Southern hospitality in a more engaging and accessible way. Their digital experience needed to better highlight locations, events, and products while offering a smoother path to purchase and wine club sign-ups.

Allure Commerce brought Duplin’s story to life through immersive visuals, video, and testimonials. Event discovery was enhanced with filters and real-time info, while e-commerce was streamlined with mobile optimization, clear product details, and simplified checkout. Wine club perks were highlighted to boost engagement.

The new platform features an intuitive, visually rich UI that reflects Duplin’s charm and makes navigation effortless. Customers now enjoy a smoother shopping experience, stronger brand connection, and greater ease in exploring offerings—resulting in higher engagement, wine club sign-ups, and improved conversions across devices.