Client
Project Focus
Visit Site
Make It Personal. Make It Leather. Make It Graphic Image.
Founded in 1969, Graphic Image is known for premium leather-bound goods—from iconic datebooks to special edition classics in sports, children’s literature, and culinary art.
01 Challenge
Graphic Image, rooted in artisan bookbinding, faced challenges transitioning from B2B to B2C. They needed a platform that honored their craftsmanship while delivering a compelling digital storefront tailored to individual customers.
02 Solution
Allure Commerce implemented a refined digital commerce solution with an upgraded, user-friendly interface. We enhanced product discovery, elevated catalog presentation, and introduced personalization features to create a premium shopping experience.
03 Outcome
The transformation empowered Graphic Image to thrive in the B2C space. With increased engagement, stronger brand storytelling, and a seamless buying journey, the company saw digital growth and reaffirmed its legacy as a high-end artistic brand.


