Welcome To The Era Of Expensive Attention—Where Clicks Cost More, And Loyalty Means Everything

Smart phone users these day’s spend almost half their day consuming digital media. This non-stop exposure to digital content and  increase acceptance od online shopping  has elevated consumer expectations for the reading and buying experience. This is one of the biggest factors that has  increased competition for customer attention in paid advertising. As a result, customer acquisition cost (CAC) – the cost to attract and convert customers – is rising unprecedently. Big brands are pumping huge money in their marketing and advertisement. If you have recently started with your digital commerce this is a must read article for you irrespective of  your store relies on organic search traffic or pay-per-click.