Client
Project Focus
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Rev It, Rock It, Flaunt It—We Put the Extra in Aftermarket
Wheels Automotive, with over 35 years of expertise, offers a collection of 10,000+ products designed to optimize vehicle sales and management for dealers across Canada.
01 Challenge
Wheels Auto needed to bring 35+ years of industry expertise into a dynamic digital space. The goal: make their vast product catalog easily accessible online while replicating the personalized service of their offline experience to reach a wider audience.
02 Solution
Allure Commerce crafted a sleek new website with smart navigation, tailored product recommendations, and seamless e-commerce features. The digital overhaul ensured users could browse, select, and order with ease—mirroring the in-store experience online.
03 Outcome
The transformation unlocked a powerful digital journey for Wheels Auto. Clients now enjoy a smooth browsing and ordering experience. Increased online visibility and sales growth position Wheels Auto to lead the digital evolution in automotive retail.


