Gatlinburg Winery faced several digital hurdles—limited tourist awareness before arrival, under-promoted free tastings, confusing shipping details, unclear wine club value, and a checkout process that caused drop-offs. Additionally, product discovery was difficult, with visitors often missing fan-favorites like the Cotton Candy wine.

We built a more discoverable, engaging, and user-friendly platform. Blogs and guides promoted the winery as a must-visit destination, while photos and testimonials highlighted the tasting experience. A shipping calculator and clear state-wise info removed confusion. Simplified wine club messaging, streamlined checkout with upfront pricing, and enhanced product filters helped visitors find what they love—especially spotlighting bestsellers.

The revamped platform drove stronger pre-visit awareness, increased tasting room visits, and boosted online sales. Customers now enjoy a smoother shopping journey, clearer membership perks, and easier access to signature wines. Gatlinburg Winery is better positioned to convert both in-person and digital traffic into loyal fans.