allure_
You're Confirmed
The Age of Intelligent Commerce
See You May 12 · SoHo, New York
You're In

The room is set.
The lineup is Exceptional.

You're officially on the list for an evening we've been building for months. Below is everything you'll want to know before you walk in the flow of the night, who you'll share the room with, and what the panels are really going to dig into. We can't wait to see you there.

Confirmed ✦ May 12, 2026 ✦ 5:00 PM – 9:00 PM ✦ Shopify New York ✦ 131 Greene Street, SoHo
Date
Tuesday
May 12, 2026
Time
5:00 PM – 9:00 PM
Venue
Shopify New York
131 Greene St, SoHo
Your Access
ConfirmedBring this invite
The Run of Show

Your evening, hour by hour.

5:00 PM
Welcome & Happy Hour
Arrival, cocktails, and open bar. A chance to settle in and meet the room before the panels begin.
6:00 PM
Two Expert Panels
Unified Commerce • AI from Vision to Practice. Real conversations with the people building what's next.
8:00 PM
Executive Networking
Wind down with drinks & deeper conversations. This is where the best connections actually happen.
9:00 PM
Personalized Gifts
Take something home. A curated farewell from Allure Commerce & our partner brands.
The Panels

Two conversations,
one room.

Panel 01 · 6:00 PM

Unified Commerce

Bridging online and in-store experiences in luxury retail. What it actually takes to build a customer journey that feels seamless not stitched together and what separates brands converting from brands just talking about it.

Emily Dawson
Moderator
Emily Dawson
Shopify
Enterprise Success Manager
Renan Goupil
Renan Goupil
Ex-LVMH
Luxury E-Commerce Strategist
Tawny Brown
Tawny Brown
Paige
SVP Retail & Omni Channel
Ganesh Patil
Ganesh Patil
allure_
CTO, Innovation and Technology
Panel 02 · 7:00 PM

AI: From Vision to Practice

Beyond the hype cycle. How leading brands are actually deploying AI inside their commerce stack today what's working, what isn't, and where the real leverage is for the next 12 months.

Emily Dawson
Moderator
Emily Dawson
Shopify
Enterprise Success Manager
Sandy Jeong
Sandy Jeong
Shopify
Chief Technology Officer
Bettina Goesele
Bettina Goesele
Victoria Beckham Beauty
Chief Digital Officer
Ganesh Patil
Ganesh Patil
allure_
CTO, Innovation and Technology
In the Room

Brands you'll meet.

This is a carefully-built room. Commerce leaders, brand operators, and technology decision-makers from houses shaping what luxury retail looks like next. Here's who you'll be sharing cocktails with:

LVMH
Chanel
Maria Tash
AREA
Dolce & Gabbana
The Reformation
Rebecca Taylor
Jacob & Co.
The RealReal
Victoria Beckham
Flying Solo
Mejuri
Versace
Breitling
Louis Vuitton
Warby Parker
Brooklinen
Estée Lauder
Ralph Lauren
Advisry
Van Cleef & Arpels
Ladurée
Kering
Steve Madden
Rothy's
DOEN
Michael Kors
Nili Lotan
Rebag
Aimé Leon Dore
Toteme
Altuzarra
Lanvin
Ring Concierge
Shopify
Living Proof
Movado Group
AMI Paris
Aritzia
Business of Fashion
VSV Wine Bars
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Before You Arrive

Everything you
need to know.

Dress Code
Smart casual
Come as you would to a dinner with people you're proud to meet. No suits required.
Getting There
131 Greene Street
SoHo · Closest subways: Prince St (R/W), Spring St (6), Broadway-Lafayette (B/D/F/M).
Bring
Your invite & ID
Show this confirmation at check-in along with a photo ID. That's it.
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Laduree Paris
GiGi New York
Vin Sur Vingt
Graphic Image
Laduree Paris
GiGi New York
Vin Sur Vingt
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Laduree Paris
GiGi New York
Vin Sur Vingt
Save the Date

See you on May 12.

Add the event to your calendar so nothing gets between you and the night we've built.